“You wouldn’t let someone work on your brakes without certification. So why trust your lifts to someone who’s never inspected one?”
About Auto Lift Direct
Our History
Rob & Jacob Walker
Founders, Auto Lift Direct | Founders, Lift Inspections North America | ALI Certified Lift Inspectors
Rob and Jacob don’t just inspect automotive lifts — they hold the entire industry accountable. With thousands of inspections completed by their team across dealerships, independent repair shops, and Fortune 500 companies in multiple countries, they’ve built a reputation for precision, brutal honesty, and zero tolerance for subpar installations and lift inspectors that take shortcuts.
They’re the ones who catch what others miss: frayed cables, improperly torqued anchors, mislabeled lifts, and descent speeds that violate ANSI standards. When a lift fails inspection, they don’t just document it — they explain exactly why it failed, how it should’ve been done right, and what needs to happen next.
Now, as founders of Auto Lift Direct, Rob and Jacob are bringing that same no-compromise standard to the equipment market — supplying shops and dealerships with premium lifts backed by real-world experience, deep technical expertise, and unwavering integrity. No smoke. No mirrors. Just safe, compliant, ALI Gold Label Certified, high-performance automotive lifts — and the support this industry has needed for years.
Tired of cut corners, missed delivery dates, inflated pricing, ignored phone calls and empty promises? Rob and Jacob built this company for you.
Why Buy From Us?
Because We've Seen It All
🛠️ Why Buy from Auto Lift Direct?
Because We’ve Already Seen What Can Go Wrong.
We’re not just a lift distributor — we’re ALI Certified Lift Inspectors with thousands of inspections under our belt. We’ve seen the good, the bad, and the dangerously installed. That firsthand knowledge drives every recommendation we make.
🎯 1. We Match the Lift to the Job — Not Just the Budget
Most suppliers push whatever’s in stock. We start by asking the right questions:
- 🚗 What vehicles are you lifting?
- 🏗️ How high are your ceilings?
- 📏 Do you need to maximize space or speed?
- 🔧 Do your techs prefer drive-on or swing arms?
Your lift should work with your workflow — not against it.
🔍 2. We’ve Inspected the Failures — So You Don’t Own One
We know which brands hold up and which ones cut corners. We've written up failures like:
- 🚫 Lifts bolted into concrete seams
- ⚖️ Out-of-sync cables
- ⚙️ Swing arm gears that never engage
- 💧 Hydraulic leaks from poor routing or cheap hoses
- 🌧️ Corrosion from wet shop environments
When we recommend a lift, it’s because it’s passed in the real world — not just in the lab.
🧰 3. We Hold Installers Accountable
We’ve seen too many botched installs: loose anchors, uncalibrated arms, missing labels. That’s why we:
- ✅ Vet every installer we work with
- 📄 Provide torque specs & ALI inspection-ready documentation
- 🔒 Ensure your install is ready for inspection — Day One
🏋️♂️ 4. We Only Sell Lifts Built for the Long Haul
A lift isn’t a short-term tool — it’s an investment in your shop. We ask:
- 🔧 Will you be able to get parts easily?
- 📆 Will it still meet ALI standards in 5 years?
- ⚡ Can it support heavier EVs & trucks as your business grows?
- 👨🔧 Is your lift inspector actually ALI Certified?
✅ Real Experience. Real Accountability. Real Support.
If you're tired of:
- ❌ Late deliveries
- ❌ Bargain-bin lifts
- ❌ Shady installers
- ❌ Support that disappears after the sale
Auto Lift Direct was built for you.
🔒 Certified Lifts. Built for Shops. No Middlemen.
Why Shops Trust Us
Because we don't play games
✅ Why Shops Trust Us
1. Application-Driven Recommendations
We don’t just sell lifts — we spec the right one for your bay, your workflow, and your shop’s future.
✔️ Trucks, cars, EVs, low-ceiling shops — we’ve got it dialed in.
✔️ No upselling. Just honest fit-for-purpose solutions.
2. Inspection-Level Standards
We know what makes a lift pass or fail years down the line — because we’ve written the reports.
✔️ ALI-certified lifts only
✔️ Verified torque specs, cable routing, and fluid containment
✔️ Designed to stay compliant for the long haul
3. Trusted Installer Network
No unvetted subs. We only use installers who meet our inspection-grade requirements.
✔️ Anchor torque verified
✔️ Arm symmetry checked
✔️ Documentation provided on-site
4. Lifetime Support — From People Who Know the Equipment
You won’t get a call center. You’ll get Rob or Jacob — certified inspectors who know these lifts inside and out.
✔️ Setup advice
✔️ Maintenance support
✔️ Upgrade planning
🚫 No Games. No Gimmicks. No One to Hide Behind.
We’re not a distributor. We’re lift specialists.
And we stand behind every bolt we deliver.
📞 Let’s Talk
Call or message us to find the right lift — before you install the wrong one.
How We Offer the Best Prices — Without Cutting Corners
Volume...
💲 How We Offer the Best Prices — Without Cutting Corners
At Auto Lift Direct, we inspect equipment for a living — so we know exactly what happens when shops chase the cheapest lift online:
- ⚠️ Failed anchor installs
- ⚠️ Corrosion from poor coatings
- ⚠️ Fluid leaks due to cheap seals
- ⚠️ “Warranties” that vanish when you need support
- ⚠️ Techs working under unsafe, uncertified machines
That’s not what we sell.
💡 The Difference: Our Price Is Low Because Our Volume Is High
We work directly with top-tier manufacturers — no reps, no resellers, no layers of markup.
Because we inspect lifts nationwide and supply shops across the country, we move volume that gives us serious buying power — and we pass that value directly to you.
✔️ ALI-Certified Lifts
✔️ Manufacturer Warranties
✔️ Proven Models That Pass Real Inspections
✔️ Competitive Pricing Without the Risk
🚫 We Don’t Cut Corners — We Cut Out the Middlemen
We’re able to offer some of the lowest prices in the industry not because we sell budget equipment, but because we know the right equipment, and we move a lot of it — backed by real-world experience and verified results.
🧾 Our Promise to You
You’ll pay less — and get more support, more safety, and more longevity.
Why Buying A Lift From An ALI Inspector Matters
There Is A Difference
🛡️ Why Buying a Lift from an ALI Certified Inspector Matters
You're Not Just Buying Equipment — You're Buying Peace of Mind.
🧰 Most People Sell Lifts. We’ve Inspected Thousands.
An ALI Certified Lift Inspector isn’t just trained — they’re held to a national safety standard that requires them to:
- Evaluate lift installations for compliance with ANSI/ALI standards
- Identify mechanical failures and unsafe conditions
- Confirm torque specs, safety lock engagement, and descent speeds
- Report conditions that could lead to serious injury or liability
We know what a safe lift looks like — because we’re the ones who fail the unsafe ones.
🚫 What Happens When You Buy from Someone Who’s Not ALI Certified?
You risk:
- A lift that doesn’t meet safety standards
- An import lift that isn't ALI Gold Label Certified
- No support after the sale
- Zero documentation for compliance
- Installers who walk away before verifying torque specs
- No accountability if something goes wrong
✅ When You Buy from an ALI Certified Inspector:
- ✔️ You’re buying from someone who understands safety — not just sales
- ✔️ We only sell lifts we’d pass during inspection
- ✔️ Every lift is matched to your shop’s vehicles, layout, and growth
- ✔️ We verify that installers meet the same standards we inspect for
- ✔️ We give you documentation that stands up to OSHA or dealership audits
💬 “You wouldn’t let someone work on your brakes without certification. So why trust your lifts to someone who’s never inspected one?”
Our Promise To You
At Auto Lift Direct, we don’t hide behind layers of salespeople, inflated markups, or empty guarantees. We’ve spent years in the field inspecting lifts — not from behind a desk, but under the arms, inside the columns, and with torque wrenches in hand.
So here’s our promise:
🛠️ You’ll Get the Right Lift — Not Just Any Lift
We don’t push what’s in stock. We ask what you’re lifting, how your shop runs, and what your future growth looks like. Every lift we sell is tailored to your application, not our inventory.
🔍 We Stand Behind What We Deliver
Our lifts meet ALI certification and pass the same standards we use in inspections across Fortune 500 companies and independent shops alike. If we wouldn’t install it in our own bay, we won’t sell it to you.
🧾 We Back It With Real Accountability
From order to install to post-sale support, you deal directly with certified professionals — not third-party reps. We review every install and follow up to make sure it’s done right.
🔧 We Support You For the Long Haul
You’re not just buying equipment — you’re getting partners. Call us when something doesn’t sound right, feel right, or lift right. We’ve been there. We know what to check. We know how to help.
No games. No shortcuts. No middlemen. Just certified lifts, done right — from day one.